Stage 04

Launch

Create a focused launch that produces conversations and behavior.

A launch is not one announcement. It is a coordinated sequence that puts a clear offer in front of a specific audience and follows up on what happens.

The question to answer

How will the first customers find and try it?

Evidence that earns the next step

  • You know the first channel and the first audience.
  • The offer explains the outcome in plain language.
  • You have a plan to personally follow up with early users.

Your next three moves

  1. 01Choose one acquisition channel
  2. 02Prepare proof and messaging
  3. 03Schedule follow-up
Watch for this

Do not spread a small launch across every channel at once.

You do not graduate from a stage by finishing a checklist.

Move when the evidence changes.

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