A strong idea is not a clever feature. It is a specific problem, experienced by a recognizable group of people, with a believable reason to act now.
The question to answer
Is this a problem worth solving?
Evidence that earns the next step
- You can describe one primary customer without saying “everyone.”
- The problem happens often enough or hurts enough to deserve attention.
- People already spend time, money, or effort on imperfect alternatives.
Your next three moves
- 01Write the one-sentence problem
- 02Name the first customer
- 03List current alternatives
Watch for this
Do not confuse personal excitement with customer demand.