Validation is a sequence of inexpensive tests. The goal is not applause. The goal is evidence that a real customer will take a meaningful next step.
The question to answer
Will anyone change behavior for this?
Evidence that earns the next step
- Customers describe the problem in their own words.
- At least a few people agree to a concrete next step.
- You have tested price or commitment, not only interest.
Your next three moves
- 01Interview 10 prospects
- 02Test the riskiest assumption
- 03Ask for commitment
Watch for this
Compliments, survey votes, and email opens are weak evidence by themselves.