How we work
Editorial standards
Startups.how exists to help founders make clearer decisions. Our guidance should be practical, independent, and honest about uncertainty.
Evidence over theater
We prioritize observed behavior, explicit assumptions, and testable decisions over startup mythology or motivational claims.
Commercial independence
Commercial relationships do not determine undisclosed rankings, conclusions, or editorial coverage.
Clear boundaries
We identify when a decision depends on legal, tax, accounting, investment, security, or other professional context.
Corrections and review
We date substantive content, review material that can become stale, and provide a clear correction process.