Start here
Find the uncertainty that matters now.
Use your current evidence, not your ambition, to choose the next move.
Startups move through recognizable stages, but not on a fixed schedule. Some questions deserve attention before others.
Three rules before you begin
- 01
Evidence before effort
Use the cheapest credible test before making the most expensive commitment.
- 02
One customer before every customer
A narrow first customer makes the problem, message, product, and channel easier to understand.
- 03
A complete outcome before more features
Make one valuable job work from beginning to end before expanding the product.