Productization begins when the same customer, problem, deliverable, and process recur often enough to package without pretending every engagement is identical.
Work through it
Find repetition
Review recent work for recurring requests, inputs, decisions, and outputs.
Define the boundary
State what the packaged offer includes, excludes, requires, and guarantees.
Standardize delivery
Create reusable diagnostics, templates, milestones, and quality checks.
Test the offer
Sell the packaged outcome before investing in software automation.
Common mistakes
- Building software before standardizing the service
- Hiding customization cost
- Pricing only by hours